RAC Maldives — ranking an AC service business on Google across the Maldives
How Digital MV built a high-converting website and ran a full local SEO programme to put RAC Maldives on page one for AC service, AC repair and AC installation searches in Malé and surrounding islands.
About RAC Maldives
RAC Maldives is a local air-conditioning specialist offering AC installation, servicing, repair and maintenance across Malé, Hulhumalé and the greater Maldives. They wanted a professional online presence and a steady flow of service enquiries from Google — not just word-of-mouth referrals.
- Industry: AC service & repair
- Location: Malé, Maldives
- Scope: Website + SEO
- Goal: Lead generation from Google
The brief
"We do great work on the ground, but no one finds us online. We need a proper website and we want to show up on Google when people search for AC repair in Maldives."
Real growth — from invisible on Google to a steady stream of AC service leads
A combined website + SEO programme delivered measurable ranking and lead growth within the first two quarters.
Top 3
Google ranking
for core AC service terms
+320%
Organic traffic
within 6 months
8×
Service enquiries
calls & WhatsApp leads
40+
Keywords ranked
AC-related search terms
Keywords ranking on page one
Website development + a focused local SEO programme
The challenge
RAC Maldives had no website and almost no Google visibility. Competitors were ranking for high-intent searches like "AC repair Maldives" and "AC service Malé", capturing leads that should have been theirs.
- No website — only a Facebook page
- Zero presence on Google Search & Maps
- No structured service pages or pricing info
- Relying entirely on word-of-mouth referrals
What we delivered
- Fast, mobile-first website built for conversion
- Service pages for AC repair, installation & maintenance
- Local SEO setup — Google Business Profile, NAP & citations
- On-page SEO — keyword-mapped titles, meta & headings
- Schema markup for LocalBusiness & Service
- Service-area pages targeting Malé, Hulhumalé & Villimalé
- Off-page SEO — local link building & directory listings
- Monthly ranking, traffic & lead reports
From a blank page to page one of Google
- Step 01
Discovery & keyword research
Mapped every AC-related search term Maldivian customers actually use — repair, service, installation, brand-specific and island-specific queries.
- Step 02
Website development
Built a fast, mobile-first website with clear service pages, trust signals, click-to-call and WhatsApp CTAs designed for high conversion.
- Step 03
On-page & technical SEO
Optimised titles, meta, headings, internal links, image alt text, schema markup and Core Web Vitals across every page.
- Step 04
Local SEO & link building
Google Business Profile optimisation, NAP consistency, local citations, reviews strategy and quality backlinks from Maldivian directories.
“Before Digital MV, no one found us on Google. Now we get calls and WhatsApp enquiries for AC service every single day. The website looks professional and customers trust us before they even call.”
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